In today’s digital age, social media presence is essential for medical practices and infusion centers to connect with patients and the community effectively. Here are proven strategies to help grow your Facebook and Instagram followers:

Start with the Basics

Content is king when it comes to growing your Facebook and Instagram following. Provide value to your audience by sharing informative, engaging, and relevant content that resonates with their interests and needs. This could include health tips, educational articles, patient testimonials, behind-the-scenes glimpses of your facility, and updates on new treatments or services. Experiment with different formats, such as videos, infographics, and blog posts, to keep your content fresh and captivating. Encourage interaction by asking questions, soliciting feedback, and responding promptly to comments and messages.

Maintain a consistent posting schedule to stay top-of-mind with your followers. Aim for a balance between promotional content and posts that provide value or entertain your audience. Use Facebook Insights to determine the optimal times to post based on when your audience is most active.

Actively engage with your audience by responding to comments, messages, and reviews promptly. Encourage conversation by asking questions, soliciting feedback, and encouraging user-generated content. Show appreciation for your followers by liking and commenting on their posts.

Integrate Social Links

Make it effortless for patients and community members to find and connect with your Facebook and Instagram pages by integrating social media links across all your digital touchpoints. Include prominent social icons on your website’s homepage and contact page. Additionally, leverage your email signature by adding clickable icons that direct recipients to your Facebook and Instagram pages.

Mobilize Your Team

Your employees are valuable advocates for your medical practice or infusion center. Encourage them to support your Facebook efforts by sharing your page with their personal networks, liking, and commenting on posts on the clock.

I like to reward such kind social media stewardship with surprise incentives.  For one client, their employees are encouraged to like, comment, and share on LinkedIn as part of their job.  We recently showed stats on “LinkedIn Love” for a time period that happened to coincide with Valentine’s Day.  The team members who had the most shares, comments, and likes got a goodie bag from Slow North delivered to their homes.  And, everyone now knows where they stand on the activity level.

Engage Your Patients

Include in electronic messages to patients that you are now on social media, include links, and encourage them to follow you.  Also, delivering relevant information to their inbox from social media posts is a great way to engage.  For instance, in March, it could be about battling allergies in Texas and Arkansas.  Maybe a Pharmacist or NP writes a post with their top tips, it goes on Facebook and Instagram, and is shared with patients via email/portal. Remedy Holistic Pharmacy does this beautifully and consistently.  I found them when I lived nearby many years ago.  Their social is compelling enough that I still follow them, read them, and you guessed it…end up purchasing from them.  And, fun fact, their owner is from Austin, Texas!

Also, be sure to ask them to share feedback about their experience with your center by leaving a review on Facebook.

Cross-Promote with Partners

Explore opportunities to cross-promote your page with other businesses or organizations that share a similar target audience. This could involve featuring each other’s content, co-hosting events, or sharing promotional offers.  This can also include organizations that you are a member of, such as a local chamber of commerce.

Simply following relevant organizations in your community and speciality may earn you follow-backs as well.

Host Follower Contests

I have mixed feelings on these, but they are effective.  Follower contests are a way to incentivize engagement and attract new followers to your Facebook and Instagram pages. Consider hosting contests or giveaways that encourage participants to like, share, or comment on your posts in exchange for entry into a prize draw. Be sure to promote your contest across other marketing channels, such as email newsletters and your website, to maximize visibility and participation.  And, consider cross-promoting with partners (see above) to amplify the message.

Use Facebook Groups

Join relevant Facebook groups related to your industry or niche and participate in discussions as a helpful resource. Avoid overly promotional behavior, but make sure to include a link to your business page in your group profile or when relevant.  Be sure to join any ailment-specific groups in your area that you treat.  And, the Moms of EnterCityName groups are marketing gold.  Again, don’t be salesy, but rather be a resource. 

And, Specifically for Instagram, Use Relevant Hashtags

Use relevant hashtags to increase the visibility of your posts and attract users who are interested in your niche or industry. Research popular and trending hashtags in your niche, as well as more specific hashtags related to your products or services. Aim for a mix of broad and niche hashtags to reach a wider audience while still targeting your ideal followers.

Consider Promoting Your Pages

Once you’ve exhausted the strategies above, if you still want more followers, consider ads. Utilize Facebook and Instagram’s advertising tools to promote your page and reach a wider audience. Consider running targeted ads to attract users who are likely to be interested in your business.

You can also do this through boosting posts. I tend to only boost posts that have a direct return on investment (like click here to schedule or sign up for an event), but you could get creative and utilize them to amplify excellent performing topical posts or even to get people into your blood drive.

By implementing these strategies, medical practices and infusion centers can effectively grow their Facebook and Instagram followers, ultimately strengthening their online presence.