We’ve all pulled up a listing for a business on Google, Facebook, or Yelp to confirm a business was open, driven there, and then discovered that they aren’t really open that day or have moved. Frustrating, right? It is incredibly easy to keep these platforms updated so that this […]
Marketing
96 posts
Please don’t use acronyms when talking about your practice. It’s bad for brand recognition. Does AFP mean anything to you? Me either. So, why would Austin Family Practice use it? How about EPD? Eye Physicians of Dallas. FMSD? Functional Medicine of San Diego. CCC? Coppell Cardiovascular Center. VBI? Vitality Bariatric […]
Planning is key to a great strategic marketing plan for your infusion center. Develop a plan from the tips below, commit to it, and watch your infusion center grow. You’ll need to define who you are, create your identity, develop a physician outreach strategy, and build an excellent patient experience. […]
Should your practice have multiple Facebook pages? We get the question about whether or not a medical practice with multiple locations should have multiple pages. The answer is…it depends. It’s a complex answer that depends on the specifics of your practice and your patients. Let’s talk through the scenarios to […]
You’ve learned that a competitor is retiring? How do you position your practice so that you are an attractive option for those patients that are now looking for a physician? Get your practice in front of the patients in the spirt of “What can our practice do for you and […]
You have decided to add an infusion center to your practice and have the clinical parts worked out. Now what? It’s time to market it to potential referring physicians and patients. Brand First, you have to figure out who you are so that you can tell your story. If you […]
If you want to market your infusion center, online marketing and physician outreach will likely give you the best return on investment. Before marketing, we encourage you to really look over your online identity to be sure it’s fantastic and assess your patient experience to ensure it is excellent. Once […]
Our ultimate goal for growing volume in an urgent care center is positioning the center as a trusted resource in the community. If people come to the center and have a positive experience, they will tell people and the center volume will grow. Be sure that your team is friendly, […]
Online Identity Patients and referring physicians need to be able to find you quickly and easily. How is your website? Be sure to include lots of content on the ailments you treat, infusions offered, and easy information on how to refer to the center. Update your website regularly to keep […]
