Marketing
96 posts
Market to active adult communities by engaging with them on multiple fronts. Become a resource for the community.
Think about the last thank you note you received. How did you feel when you read it? Appreciated? Special? That’s how you want the physician who you visited to feel. You want them to feel the time they spent with you was appreciated and worth it. Following up with the […]
Medical practices should not spend a dime on marketing until their patient experience, reputation management, and brand are optimized.
Our world is so digital, so online, so virtual these days. Thinking about what you should physically take to a physician visit might be a little perplexing. In our experience, we have found that no matter the situation, having something to leave behind with the physician and office staff is […]
The goal is to make a genuine connection with the physician and their team, not just pitch your services. Seek to learn what they need and how you can help.
It really is as easy as it sounds, but that does not mean there will not be a lot of hard work involved. The payoff is a new practice, well-known in your community, with a great reputation. Step One is to successfully manage your reputation. Claim what is yours! Claim […]
Kids aren’t getting sick as much right now, so they aren’t progressing down the path that normally leads to visiting the Pedi ENT. And, we can all agree that this is a good thing for those patients! People will likely go back to normal habits someday, and the regular need […]
2021 is going to be a year of atypical marketing for dental practices that want to grow. It will be about reaching consumers through virtual means like your social, website, and online groups. Be a content expert in your community so people look to your practice for all things dental health.
Looking to grow your LinkedIn company page audience without spending any money? No problem. Use these tips to grow your followers for free. Include a link to the company LinkedIn page in an easy-to-find spot on your website. The footer of your website and the contact pages are two great […]
What kind of name does your practice need? Select a name that clearly indicates what the practice does. It should sound positive, healing, and maybe even offer hope. Simple and short is better for branding, people remembering your name, and overall ease of use. Do you want medical, clinic, institute, […]