Marketing
96 posts
When you can’t do the tried and true provider visits, utilize virtual methods to reach potential referral sources and patients for a bariatric practice. Reaching potential referral sources Emails, phone calls, letters, or virtual visits to Internists, Family Practitioners, and Pediatricians if the practice treats children Emails, phone calls, letters […]
LinkedIn is a great way to showcase your work and add to an overall positive online professional identity. In our opinion, it is the only “must-have” of social accounts for working adults. Before you set one up, search to be sure you don’t already have one. We find lots of […]
Build your business through a long-term strategy of organic relationship building. Who are your prospects and what professional organizations do they participate in? That’s where you need to be volunteering, networking, and giving back to your professional community. The relationship building will happen organically! If you want to jumpstart it, […]
Tell your story by building out content across social media and keeping it updated. You won’t be able to tie direct sales to it. But, it’s a good way to organically grow your audience, particularly if the posts are geared to the right audience. And, if people check out your […]
For a great physician outreach strategy, you need a solid list, people to do the actual outreach, and a schedule that allows you to maximize visibility while minimizing time out of clinic. Practices add providers, lose providers, and consolidate constantly, so keeping the list updated is key, especially for mailing, […]
When your practice is moving, there are a ton of things to think about and marketing is sometimes forgotten. Maybe we are biased, but we believe it should be one of the key strategies for a successful practice move. We want your patients to be able to find you. And, […]
Physicians can use social media to promote the practice and help patients get to know them. We want to communicate that the physicians are smart, but approachable. And, we want to share how friendly and helpful the staff is to patients. Social media is a great way to illustrate these […]
Looking to improve your brand, offer a better patient experience, or grow the referral sources to your center or surgeons? We can help! We can brainstorm strategies for you to carry out or for us to implement together. Our skill set is wide, so here are a few ideas just […]
Noticed you’ve lost a referral source? Reopen the conversation with a text, email, or in-person conversation. Start by asking about them. How they are doing. How their practice is doing. Comment on something you’ve seen about them lately – a vacation, an award, or a business venture. Then, use one […]
Keep your practice moving forward despite the challenges that sheltering-in-place presents. Here are 7 marketing strategies to sustain your practice. It’s a great time to be pushing out education on social. People are spending a ton of time online. Create posts or quick videos on preventing COVID-19, COVID-19 and something […]