Marketing
96 posts
Lunch or breakfast can be a good way to reach physicians and other healthcare providers – both potential and existing referral sources. It can also be a great way to waste money feeding a ton of people, take time out of clinic, and have little to no meaningful conversation with […]
You either have to spend time or money to build a new practice. If you have time, but not money, these items are all free or mostly free. You can absolutely build a patient base for a new practice for less than $100 if you are willing to invest time. […]
Want to grow your referral base? Visit other doctors, physician assistants, nurse practitioners, physical therapists, chiropractors, and other medical professionals that could refer to you. Improve physician-to-physician outreach visits by being intentional in how you set up the visit and some pre/post-visit tactics. Be clear when scheduling that meeting the […]
Primary care docs are inundated daily with drug and equipment reps. So, if you are trying to sell something to them, get creative! If you are selling a service/product that is connected to a physician, use quick physician to physician introduction angle. We’ve been very successful with that. A physician […]
We were recently asked what our passions were when it came to physician practices. The list was long. Very long. Then, we had to trim it down to just three things. Here’s what they are: Exceptional patient experience We believe most physicians want to deliver an exceptional patient experience. But, […]
Do you want to convert more prospective patients into member patients? Is your sales pitch a sad story of burnout and how the insurance companies treated you badly? Patients don’t want to hear this. They want to hear how you are going to improve their quality of life, their health, […]
Having and maintaining our health is a top priority. We try to eat right, exercise often, sleep enough and do things we enjoy. Sometimes, no matter what we do, we get sick or hurt, and we need to find a healthcare provider. This can be tricky for someone who is […]
Why do patients select a doctor and what can you do to maximize your possibility of being selected? Some obvious ones include being referred by:-primary care provider (PCP), -hospital, emergency room, or urgent care center, and -insurance company. Strategies here are pretty straightforward. Be nice to PCPs, send them reports […]
You’ve planned the perfect event! Now, let’s make sure no detail is missed on the day of the event. Don’t let a missed item or forgotten to-do ruin the fun…or the purpose…growing the practice. Four weeks before the event Invite waaaaaay more people than you think will come. Maybe […]
We love them. We hate them. We want our clients on them. There isn’t a perfect source for finding a quality doctor. In fact, there isn’t a single source we know of that takes everything into consideration (clinical quality, bedside manner, front office, billing practices, office experience) to rank a […]
Health Fairs are a great way to attract new potential patients to your practice. Finding events Check local Chambers of Commerce Check with cities Check with schools Check with large employers Google city + health fair, city + expo Before the event Promote on social media that you’ll be attending. […]