When writing bios for staff of Orthopedic and Sports Medicine practices, we want to showcase that the staff is competent, knowledgeable, and friendly. Include skills, training, education, certifications, work experience, languages, and something about why they love orthopedic and sports medicine patients. That can be what got them interested in […]
Marketing
96 posts
Video is extremely valuable. It’s also expensive – production, doctor’s time, and potentially closing the office. So, let’s use this resource efficiently. The following tips are designed to help you maximize your marketing investment. Tidy up the office. Touch up paint. Remove any signage that doesn’t look professional or friendly […]
We want patients and referring offices to be able to find your medical office quickly. It takes months and even years for online services to pick up new office locations. We strongly recommend manually updating the following sites and profiles that are most used for locating physicians. Add pictures, website […]
Attire Wear something you are comfortable in. If you don’t normally wear a tie or high heels, don’t. Wear business attire or pressed scrubs. Consider wearing a lab coat, especially if wearing scrubs. It looks both “doctory” and professional. Well-groomed fingernails and clean shoes are a must – as they […]
Patient testimonials can be a great way to showcase your services and give prospective patients a flavor for your practice. Use them on your social media and website. Questions Here are some questions to get the praise flowing: Why did you pick our practice/facility? How did we improve your life? […]
Health fairs, community fairs, and expos can be a great way for a medical practice to engage with the local employers and the community. This can build your brand and potentially be a source for finding new patients. Having a booth isn’t good enough. In fact, just having a booth […]
Is writing physician bios making you crazy? Let us help with these tips. First, decide what you are going for. We are usually shooting for smart, academic, accomplished….all while being approachable. We use training, accolades, skills to convey the first part and humanizing the docs for the second part. Then, […]
