Looking to grow your LinkedIn company page audience without spending any money? No problem. Use these tips to grow your followers for free. Include a link to the company LinkedIn page in an easy-to-find spot on your website. The footer of your website and the contact pages are two great […]
Brand Development
25 posts
What kind of name does your practice need? Select a name that clearly indicates what the practice does. It should sound positive, healing, and maybe even offer hope. Simple and short is better for branding, people remembering your name, and overall ease of use. Do you want medical, clinic, institute, […]
LinkedIn is a great way to showcase your work and add to an overall positive online professional identity. In our opinion, it is the only “must-have” of social accounts for working adults. Before you set one up, search to be sure you don’t already have one. We find lots of […]
Tell your story by building out content across social media and keeping it updated. You won’t be able to tie direct sales to it. But, it’s a good way to organically grow your audience, particularly if the posts are geared to the right audience. And, if people check out your […]
Physicians can use social media to promote the practice and help patients get to know them. We want to communicate that the physicians are smart, but approachable. And, we want to share how friendly and helpful the staff is to patients. Social media is a great way to illustrate these […]
Looking to improve your brand, offer a better patient experience, or grow the referral sources to your center or surgeons? We can help! We can brainstorm strategies for you to carry out or for us to implement together. Our skill set is wide, so here are a few ideas just […]
We were recently asked what our passions were when it came to physician practices. The list was long. Very long. Then, we had to trim it down to just three things. Here’s what they are: Exceptional patient experience We believe most physicians want to deliver an exceptional patient experience. But, […]
When writing bios for staff of Orthopedic and Sports Medicine practices, we want to showcase that the staff is competent, knowledgeable, and friendly. Include skills, training, education, certifications, work experience, languages, and something about why they love orthopedic and sports medicine patients. That can be what got them interested in […]
Video is extremely valuable. It’s also expensive – production, doctor’s time, and potentially closing the office. So, let’s use this resource efficiently. The following tips are designed to help you maximize your marketing investment. Tidy up the office. Touch up paint. Remove any signage that doesn’t look professional or friendly […]
We want patients and referring offices to be able to find your medical office quickly. It takes months and even years for online services to pick up new office locations. We strongly recommend manually updating the following sites and profiles that are most used for locating physicians. Add pictures, website […]
